Good Morning!
Today faleremos a bit about customer loyalty, Based on an interesting post http://www.wikiconsultoria.com.br/ Silvio Cezar de Oliveira, achie very interesting, let's review.
1 Know your customer well
Understand their habits, fears and desires, and what he values, understand what is valuable to him and especially how your product or service, or complete addresses the needs in his life and what he expects about your product.
If you present your product, as good as he is, to the wrong audience or the wrong way without a proper approach and without the proper links between the benefits of your product and the "pain" of his client, then the rest of your strategy will be in vain.
Invest part of your budget to meet your customer well, because each time you know, the more your product or service to complete, he will realize more value in your offer and loyalty will be inevitable.
"Comments ....
This point is very interesting, because today when we talked to some managers, about loyalty, show a difference when we give suggestions on how to enchant with a good service, with a survey of "goodies" to the client, which always generally hear is how much will it cost? or that investment is unnecessary, do not need that.
Unfortunately many people think that there is a real need for investment and end up losing it to competitors or new products and services.
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