Study of competitive
What is it and how do
You can learn important lessons by observing the performance of the competition. look for
Who are your main competitors. From there, visit them and examine their good
practices and deficiencies. (Doing this self analysis is very important because of consições give us evaluate how this service facing our competition, we need to improve, adapt, to delight the customer, just putting in "literally in the customer that we will be able to see what the customer really wants.)
Remember that competitors are those companies that operate in the same industry
you and seeking to satisfy the needs of its customers.
List the strengths and weaknesses in relation to:
quality of the materials - colors, sizes, packaging, variety, etc .;
price charged;
location;
Payment terms - time allowed, discounts offered, etc. .;
care provided;
services provided - opening times, home delivery, call center,
etc. .;
guarantees offered.
After making these comparisons, draw some conclusions.
Your company can compete with others that are already there longer in the business?
What will stop people from going to competitors to buy your company?
There is room for everyone, including you? (This is a really intriguing question, because they "customers only feel motivated to buy from you or motivated to use their services if you can enchant them with a differential)
If the answer is yes, please explain the reasons for it. If not, what changes should be
you made to compete on an equal footing with these companies?
Source adapted from SEBRAE- how to prepare a business plan.
"Emphasis added"
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