Good Morning!

Today faleremos a bit about customer loyalty, Based on an interesting post http://www.wikiconsultoria.com.br/ Silvio Cezar de Oliveira, achie very interesting, let's review.

Has the best delivery
It does not help you attract, enchant and sell, but if the product or service you deliver is not really something that surpasses customer expectations or if your client does not feel motivated to speak well of you or refer you to friends.
This happens often due to misalignment between expectation and delivery, so do not forget to solve it:
Throughout the sales cycle makes clear deliverables, always make connections on the customer's expectation and the final product.
If possible surprise in the end with something that will transform the experience into something special.
Invest part of your marketing budget on quality of services, because despite being cliché, a client will bring you very well attended more revenue and indications that one only met, ie, that the customer make more beans and rice, is unique in delivery and every time you need less marketing propaganda.

Have you thought about calling the customer and whether the delivery arrived on time, if the product arrived undamaged, if he is satisfied with the purchase, are small steps that can yield great results.