Each client is unique, with their wants, their values, fears and beliefs, we should treat it as the most important person in the world at that time, for that is what it really is, because without the customer your business does not exist, do not say that you will flatter the customer, because he realizes that being "pampered" for you just to get the sale, to care about the customer is more than serve you well with what he needs, and provide workarounds or know when he not find what you need, seeking to solve their anxieties, and provide an efficient after-sales, whether he was really pleased with the purchase, with the service, with the delivery.
In general when we buy a product or request a service, it is very, very difficult indeed receive a call or a statement e-mail that is to know this information.
Example: Situation: I address an optical eg, do my order of a glasses, he is ready and will I get to my house.
What should be the attitude of the head of school? Well now that I've bought, paid and left. What would be the reaction if the buyer a month later got a call or a card thanking purchase or just requesting information about whether or not I'm adapted to the new glasses, wondering if I have any suggestion or complaint?
Are small actions that make a difference.
Deadline.
Is there anything worse than you buy a product or a service and request this be done or not delivered on time? Many companies unfortunately do not worry too much about it, because when you sell are all smiles since the time of the post-sale or delivery think wrongly that the client has no more value since the sale already made, only is exactly this point that we begin to lose the customer to competition and start negative rumors, that may not only lead to customer not to buy more, as well as to propagate the bad service to other users, not to mention in judicial actions can be generated.
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