Good afternoon!

Why when we open a business or analyzing an existing is important to do Market Analysis?

We can say that this is a key part of the preparation of the Business Plan, because there is no business without a customer.

Customers do not buy products just mias solutions to what they need.

Ex,: I will put a picture on the wall - what my real need?
      
         I need a drill? 'd say yes, the more my real need is to make a hole in the wall to put up a stand to be able to hang the quadro.Então maybe I can find another alternative to get the picture that is not sticking to the wall.

        The savvy seller can easily discover this need if you pertinent questions and actually be interested in the customer and not only for sale in si.Pois a seller without commitment to real customer need could easily lose the sale if you do not ask if your customer need, maybe that store had no more drills available for sale.

        So as we approach the customer should try to discover what their real need and we are not just interested in pushing the first product.

Continue in the next issue. Let us now consider in the second part Identifying s General Characteristics of the Client.

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