, Finally we will deal with this issue on an equally important issue.

How can we identify where are the customers?

Why do some analysis and ask questions like:

- How big is the market in which you will work?
- It's just up your street?
- It's just in your neighborhood?
- They're all over the state?
- Can customers find your business easily?

The answer to these questions can help to improve our contact and our service delivery.

One tip is to choose only one part of the market to meet, find a group of people and companies with similar characteristics and needs and treat them in a special way.

Source adapted SEBRAE